Click: The Coincidence
Amidst the contemporary excess of images and information, a coincidenceof consumerism, modernity and ideal ways of living can emerge.The multi-dimensions of ad images and messages from marketers – nomatter if the objective is profit, to create awareness or define the popular– led Chatchai Boonyaprapatsara to turn his back on the marketingindustry in which he worked for over ten years. These days he usesphotography to create narratives of alternative worldviews, to be seen in the cracks of our society.
